Building on its expertise with trademark and brand IP management for the consumer product industry, WestEnd Software has extended the capability of its flagship WestEnd Workspace suite of tools to better serve entertainment companies that also need to manage their programing rights and sales. WestEnd’s Programming module is based on the existing Workspace user interface and delivers a user experience that is simple and easy to use. A client can be confident that not only will their sales team be able to check rights and get clearances for new deals, but the accounting team can also use the solution to manage royalty reporting, participation calculations and integrate all financial data into the corporate ledger. In addition, the Programing module is unique in the industry as it can be run simultaneously with our Licensing modules so clients can manage both their consumer products and program sales businesses on the same platform.
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