A logical extension of its Workspace suite of tools, WestEnd Software developed its Sponsorship module to address the market for sponsorship activities that share many of the same high-level requirements as Licensing. Firms involved in the sponsorship space, both sponsors and sponsor seekers, have long needed a set of tools to help them better navigate and manage the large, fast moving and complex market for sponsorships. WestEnd Software leverages contract management, fee schedules and payment accounting, inventory and rights management and deliverable approvals. Firms involved in the sponsor space can now get full visibility and control over where the sponsorship money is spent and making sure deliverables are correctly executed.
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